Journal — Field notes
Field • 12 Aug 2024 • 6 min
Why Presence Beats Promotion in Tier-2 India
Ads alone feel impersonal. Local buyers trust a handshake.
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GEO • 18 Jul 2024 • 8 min
GEO: How to Get Cited When ChatGPT Answers
Your buyer asks ChatGPT, not Google. Are you cited?
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SEO • 02 Jul 2024 • 7 min
The 11 GMB Fixes That Doubled Calls
No new website. Just GMB surgery.
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Data • 15 Jun 2024 • 5 min
We Audited 400 GMBs. 47% Had the Wrong Category.
Category is not a label. It's a ranking factor.
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Ads • 28 May 2024 • 6 min
Performance Ads That Don't Burn Cash
Spend with kill rules, not hope.
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Video • 10 May 2024 • 7 min
Video That Doesn't Look Like an Ad
If it looks like ad, it's skipped.
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